Monday, April 4, 2011
Digital signage is used in outdoor advertising and also in real-time marketing. It helps in better communication between the business parties. Through it one can convey the information to right audience, at the right time and at the right place. So be it the airport or driving down the highway, it provides up-to-date messages to the audience. It also has the provision to update content. Now that there are companies that specialize in
digital signage hardware solutions, one can create own with the right idea with the help of the content.
One has to choose the locations across which one wants to display the message. The best location is considered the entry gate of any big mall or the shopping centre where there is best visibility. The Rackmount LCD monitors chosen should be of big screens for better picture clarity. These monitors located at different locations are in turn connected to the central computer using a video distribution amplifier.